The Myth About Multitasking

To make it short: Humans are not good at multitasking.

Yet, knowledge workers in Corporate America are being asked to do exactly that. They are being expected to stay on top of incoming email exceeding easily hundred, in some cases hundreds a day. They are being asked to be reachable, go to meetings and handle multiple assignments with ease.  Multitasking is seen as a virtue. The ability to do so receives praise. However, multitasking comes at a significant cost.

In my work with knowledge workers, I find many examples that show that our brains cannot fully focus when we multitask. People take longer to complete tasks and are predisposed to error. When we attempt to complete many tasks at one time, or rapidly shift between them, errors go way up and it takes far longer. It takes more time to get the jobs done than if the tasks were done sequentially. This is largely because the brain is forced to restart and refocus. A study found that in the interim between each exchange, the brain makes no progress whatsoever. Therefore, multitasking people not only perform each task less suitabe, but lose time in the process.

Even computers are not good at multitasking as we find out when we open too many applications and windows on our desktop machines. Our system slows down and sometimes comes even to a stop. We need to reboot then. In computer science speak this effect is called “thrashing”. Our computers use hard-drives as extended memories. If they cannot hold enough data in their memories they push them out to disk. If you have enough applications running in parallel the system performance is reduced because files have to be swapped from the computer memory to the hard-disk back and forth. You can bring any computer system to its knees by increasing the number of parallel processes.

A similar thing happens with the human brain. Let’s say we write a document (task 1) and get interrupted by a phone call (task 2). 

  1. Writing a document requires focus. Blood rushes to the anterior prefrontal cortex – the switchboard of our brain. It basically activates the brain region required to perform the task at hand.
  2. Then there is the identification of the neurons within this region capable of completing the task as well as the triggering of the actual task processing itself. This process is called “rule activation” and takes several tenths of a second to accomplish. We begin to write.
  3. While we are typing, our sensory system picks up the ring tone of our cell phone. Speaking and engaging in conversation are handled by a different brain region. Via the anterior prefrontal cortex the process of disengaging from our writing task is managed. We store enough information to resume this task later. Then, the new task 2 is started (see steps 1 and 2).
  4. We start another rule activation for task 2. We have real measurable switching costs.

These are the steps that occur between two tasks. Imagine to what extent we are taxed with switching costs in a work environment, where we process daily hundreds of emails, tens of calls and deal with multiple project assignments. Anything that can be done to bring focus in the work day, anything that can be done to bring hours of uninterrupted work time will enhance productivity.

I have found in my work with corporate clients that people who are regularly interrupted take up to fifty percent (50%) longer to finish their tasks. Also, the amount of errors goes up about that much. There are very effective excercises to demonstrate this effect. Keep that in mind when you organize your day.

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DIA Webinar on Critical Chain in the Pharmaceutical Industry

Date: September 23, 2010

Time: 11:00 AM -12:30 PM ET

MODERATOR:

John Sun, PhD, MBA, PMP
Global Program Team Director, Novartis Pharmaceuticals Corporation
Global Development Franchise, Established Medicines

PRESENTER:

Andreas Scherer, PhD
General Manager, ProChain Solutions Inc.

Explore the Key Principles of the Critical Chain Methodology as Well as the Basics of Buffer Management.

This highly interactive webinar will provide attendees with an opportunity to fully explore how Critical Chain improves the execution of projects in the pharmaceutical industry, particularly in the areas of project management, R&D functions, and executive sponsorship.

FEATURED TOPICS

  • Critical Chain at the team level
  • Executive sponsorship
  • Sustainability
  • Scalability
  • Change management

WHO SHOULD ATTEND
Pharmaceutical executives, functional managers, and project managers involved in:

  • Information technology
  • Product development
  • Clinical research

 

LEARNING OBJECTIVES

At the conclusion of this webinar, participants should be able to:

  • Explain the key elements of the critical chain methodology
  • Describe the impact of critical chain at the team, functional and executive levels

Registration details can be found here! 

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Division H in 2009/2010: The Final Results

On June 30, 2010,  we came full circle. After twelve months of running and hustling, this is what we accomplished in Division H of District 27.

  • We produced thirty nine (39) Competent Communicators, thirteen (13) Advanced Communicators and twenty eight (28) leadership awards.
  • In total we have 15 Distinguished clubs:
    • SOS/SAIC Club
    • MacToast Club
    • Confidently Speaking Toastmaster Club
    • Booz Allen Hamilton Club
    • Vienna Toastmasters Club
    • Brinker Club
    • Hunter Mill Club
    • Navygators Club
    • Wizards of Ahs Toastmaster Club
    • Traveling Tastemaster Club
    • US Geological Survey Club
    • Accenture Club
    • Sprint Nextel Club
    • Free Spirits Toastmaster Club
    • Oracle Orators Club
  • We started three new clubs in Division H: Toastmasters means business (Area H3), Sallie Mae (Area H4) and Management Concepts (Area H5)
  • Three areas are President’s Distinguished: Area H3,  Area H4 led by Paul Smith and Area H5 led by Felix Jarusewic.
  • We had an incredible finish in the month of June. You find the details here.
  • Division H reached President’s Distinguished status on May 28, 2010 as the first Division in District 27.

There are many people who have contributed to our combined success. Division H Area Governor’s BK Singh, Dan Bukowski, Chuck Palmer (he had to bow out after the first six monts, because of family and job obligations), Paul Smith and Felix Jarusewic were all great to work with.  In addition, Lt. Division Governor Marketing Jim Morris was instrumental in helping us building new clubs. He received outstanding support by Lt. Governor Marketing Nancy and Division F Governor Bill Malthouse as well as Lt. Governor Marketing  Julie Brown. Lt. Division Governor Kasey Heintz put two wonderful Division Contests on the map. I cannot possibly thank her enough for what she has done in the last year. In area H3 other people stepped up to help us getting through the second half of the year successfully: Monica Hamrick, President of Hunter Mill, organized the Area H3 speech contest. District Governor John Lesko, Immediate Past Distinguished District Governor Lillian Cooke and District Public Relations Officer Mo Hamilton conducted area visits on my behalf. We all benefited from the great work of the hundred eigthy two (182) club officers in Division H. Thank you all for the wonderful work.

On a personal note, this was a great experience. I feel that the Division has improved. That’s is the most I could hope for. A number of people approached me wanting to find out how to lead a Division to President’s Distinguished. I captured my learnings in a short article. I am grateful for all the support and encouragement. All that remains to be done is to ask you to give a warm welcome to Margaret Farchtchi, who will lead the Division in the Toastmaster Year 2010/11.

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