Twitter shares closed Tuesday at US$43.78, down almost 10 percent, even though the company’s Q3 earnings report, released Monday, showed monthly active users grew 23 percent. Here is what I said about this in an interview with E-Commerce Times, “Twitter and Facebook need to engage their audiences differently and be used by marketers differently. While Facebook needs to keep its audience on the site, Twitter “can engage users via desktop and mobile. It also can extend its reach by giving marketers the ability to embed Twitter and Twitter ads into their respective apps. However, Twitter has not figured out how to do all of that, and that’s the nature of being on the cusp of innovation. “
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