Spotify has raised US$526 million in its latest round of funding, according to reports that surfaced Wednesday. Spotify has raised US$526 million in its latest round of funding, according to reports that surfaced Wednesday. Here is what I told E-Commerce Times about this news, “The combination of Spotify’s free service, which carries ads, and a premium paid version that’s ad-free, has let the company gain significant traction. On the other hand, Apple is leveraging its brand recognition to simply convert its global customer base into paying subscribers of its new streaming service.”
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